Pips

Pips is the animated counterpart of Rotten Apple. He is voiced by Spike Spencer.

Official Website Bio
Hard as a rock and loves to roll, Rotten Apple (A.K.A Pips) is the wildest party animal in the aisle! Rude, crude and barely food, Rotten Apple’s priorities in life are partying, partying, and partying – not necessarily in that order.

But when the chips are down (and they often are after Pips knocks every bag off the shelves), this bodacious baked good is the one you want on your side!

Personality
He is an interpretation of Rotten Apple. Pips is a bit of a dumb guy, and has the issue of not following rules. He is best friends with Cheezy, who often uses him for his own greed. He has a slight Cockney accent.

Trivia

 * Both he and Cheezy appear in every episode.
 * His worm is just a prop that did interact with anything.